Backlink Clicks: What Activating a Dormant Link Actually Changes
A clicked backlink leaves a record in your analytics; a dormant one leaves none. What that record is, how to find it in GA4, and what nobody can prove about it.
YOOtraffic
4 min read
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SEO
Google CTR by Position: Why Benchmark Tables Mislead You
Published CTR-by-position tables disagree with each other and with your site. Here is why, and how to build a CTR curve from your own Search Console data.
YOOtraffic
5 min read
Dwell Time, Bounce Rate and Time on Page: What GA4 Actually Measures
Bounce rate and engagement time have exact GA4 definitions; dwell time is not in GA4 at all. What each one measures and how to read it without fooling yourself.
YOOtraffic
4 min read
Do Clicks Affect Google Rankings? What the Evidence Shows
What Google, the antitrust record and the 2024 leak say about clicks in ranking, what nobody outside Google knows, and how to measure a test yourself.
YOOtraffic
7 min read