Traffic targeted by keyword has to come from a results page: a browser searches the query, finds your listing and clicks it. SERP Clicks does that with a real browser for the keywords you choose, on Google, Bing or Yandex, in the country you set. Other traffic can be sent to a page, but it does not arrive from a keyword.
The clicks come from automated browsers, not from buyers, and they do not guarantee a change in rankings.
A visit is keyword targeted when it begins with a search for that keyword. Direct, referral and social visits have no query behind them, whatever page they land on, so an offer of keyword traffic without a search sends something else.
That is why the tool here is SERP Clicks and not Traffic Generator: only SERP Clicks runs the search and clicks your listing in the results.
The browser has to find the listing to click it, and it never clicks ads, so only queries the page already appears for can be used. Search Console lists them under Performance, with impressions and the average position for each.
Choose a few queries per page with steady impressions, and keep a note of their clicks, impressions and position before you start.
In Google Analytics a click arrives as an organic search session from the engine you chose, on the page that was clicked. GA4 does not show the search term of organic visits: the query level exists only in Search Console.
Whether and how these clicks are reflected in Search Console is decided by Google and is not guaranteed, so compare the queries with your baseline rather than with the dashboard.
A guide page ranks on the second results page for three long-tail queries, each with a few hundred impressions a month in Search Console. The campaign stays well inside those impressions and runs for a month.
| Target | The guide's URL, exact page only |
|---|---|
| Keywords | 3 queries the page already ranks for |
| Clicks | 3 clicks per keyword per day, for 30 days |
| Search engine | |
| Country | The country whose results the page ranks in |
| Hours | Daytime hours in that country's timezone |
| After the click | 2 pages, about a minute on each |
Cost: 3 keywords at 3 clicks a day for 30 days is 270 clicks at $0.09, so $24.30 at most. A click is charged only when the listing is found and clicked, so a day the page is not found costs nothing.
In Search Console, open Performance, filter by the page, and pick a few queries where it already appears with steady impressions.
Write down clicks, impressions, CTR and average position per query for the last four weeks.
Set clicks per keyword per day well below the query's daily impressions. A query seen about ten times a day does not become believable with ten clicks a day.
Set the same four-week window after the campaign against the baseline, query by query, and decide whether to continue, adjust or stop.
Acceptable use, data handling and the limits that apply to every tool are in the Trust Center
Keyword-targeted visits come from SERP Clicks, charged per click only when your listing is found and clicked. The rates of all three tools are on the pricing page.
No. Traffic Generator sends direct, referral and social sessions, and none of them has a search query behind it. Keyword-targeted visits are SERP Clicks, because the browser runs the search first.
You can add it, but nothing happens: the browser looks for your listing in the organic results, and where it is missing no click is made and no charge is taken. Work on the page until it ranks, then add the query.
A handful per page. A few queries are easier to read against the baseline, and a change you cannot tie to one query tells you little.
Google, Bing or Yandex, one engine per campaign. Each engine ranks on its own, so a keyword you work on in two engines is two campaigns with two baselines.
Record a baseline for a few queries you already rank for, run a month of modest clicks and compare