# Keyword-Targeted Traffic: Visits That Start With a Search > Keyword targeted traffic that starts with a real search: pick queries you already rank for, set daily clicks per keyword and compare with a baseline. Traffic targeted by keyword has to come from a results page: a browser searches the query, finds your listing and clicks it. SERP Clicks does that with a real browser for the keywords you choose, on Google, Bing or Yandex, in the country you set. Other traffic can be sent to a page, but it does not arrive from a keyword. The clicks come from automated browsers, not from buyers, and they do not guarantee a change in rankings. ## What Keyword Targeting Means ### A visit with a query behind it 01 - A visit is keyword targeted when it begins with a search for that keyword. Direct, referral and social visits have no query behind them, whatever page they land on, so an offer of keyword traffic without a search sends something else. - That is why the tool here is SERP Clicks and not Traffic Generator: only SERP Clicks runs the search and clicks your listing in the results. ### Keywords the page already ranks for 02 - The browser has to find the listing to click it, and it never clicks ads, so only queries the page already appears for can be used. Search Console lists them under Performance, with impressions and the average position for each. - Choose a few queries per page with steady impressions, and keep a note of their clicks, impressions and position before you start. ### How the visits are reported 03 - In Google Analytics a click arrives as an organic search session from the engine you chose, on the page that was clicked. GA4 does not show the search term of organic visits: the query level exists only in Search Console. - Whether and how these clicks are reflected in Search Console is decided by Google and is not guaranteed, so compare the queries with your baseline rather than with the dashboard. ## Example: Three Queries for One Page A guide page ranks around positions 8 to 12 for three queries, each with 1,500 to 3,000 impressions a month in Search Console. One click per query a day keeps the campaign at a small share of those impressions, and it runs for a month. Campaign settings ### Target The guide's URL, exact page only ### Keywords 3 queries the page already ranks for ### Clicks 1 click per keyword per day, for 30 days ### Search engine Google ### Country The country whose results the page ranks in ### Hours Daytime hours in that country's timezone ### After the click 2 pages, about a minute on each What to read afterwards - The SERP Clicks dashboard: clicks delivered per keyword, and the position the listing was found at on each day - GA4, Reports, then Acquisition, then Traffic acquisition: organic search sessions from Google on the guide page - Search Console, Performance: clicks, impressions, CTR and position for the three queries, set against the note you took before the start Cost: 3 keywords at 1 click a day for 30 days is 90 clicks at $0.09, so $8.10 at most. A click is charged only when the listing is found and clicked, so a day the page is not found costs nothing. ## Setting Up a Keyword Campaign ### Choose the queries In Search Console, open Performance, filter by the page, and pick a few queries where it already appears with steady impressions. ### Record the baseline Write down clicks, impressions, CTR and average position per query for the last four weeks. ### Keep clicks inside impressions Set clicks per keyword per day well below the query's daily impressions. Ten clicks a day on a query shown about ten times a day is a CTR near 100 percent, which no listing gets. ### Compare after a month Set four weeks after the campaign against the four-week baseline, query by query, and decide whether to continue, adjust or stop. ## What Keyword-Targeted Clicks Do and Do Not Do - Start every visit with a real search for the keyword you set, on Google, Bing or Yandex - Click your listing only where it already appears in the organic results, and charge only then - Bring the visit to the page as organic search traffic in your analytics, with the page depth and time you set - Do not move a listing to a chosen place in the results: they find it where it already is - Do not turn direct, referral or social visits into keyword traffic: those have no query - Do not guarantee rankings or control what Search Console reports ## Tool Used in This Example Keyword-targeted visits come from SERP Clicks, charged per click only when your listing is found and clicked. The rates of all three tools are on the pricing page. ## Keyword-Targeted Traffic Questions ### Can I target a keyword I do not rank for yet? You can add it, but nothing happens: the browser looks for your listing in the organic results, and where it is missing no click is made and no charge is taken. Work on the page until it ranks, then add the query. ### Which search engines can I use? Google, Bing or Yandex, one engine per campaign. Each engine ranks on its own, so a keyword you work on in two engines is two campaigns with two baselines. --- - HTML version of this page: https://yootraffic.com/en/use-cases/keyword-targeted-traffic - Site index for agents: https://yootraffic.com/llms.txt - Sitemap: https://yootraffic.com/sitemap.xml