# Behavioral Factors: Bounce Rate, Time on Site, Page Depth > SEO behavioral factors you set per campaign: bounce rate, time on page, page depth and returns, played out by real browsers. Included at no extra charge. Behavioral factors are not a separate product. They are the settings every campaign carries: how many pages a session opens, how long it stays on each, how often it leaves on the first page and how often it comes back. Real browsers play them out on your site, and you pay the rate of the tool you run them in. ## What Behavioral Factors Are Behavioral factors are the engagement metrics a visit leaves behind. Analytics reports them, and search engines are known to look at some of them alongside relevance, links and many other signals. ### The metrics these settings shape #### Bounce rate The share of sessions that end on the page they arrived at. #### Time on page How long a session stays on each page before moving on or leaving. #### Page depth How many pages a session opens, up to five. #### Returning visitors The share of sessions that arrive as a visitor the site has seen before. #### Click-through rate The share of searchers who click your listing. SERP Clicks works on this one, the others shape the visit after it. Set them near what your site already records. Your analytics shows the baseline: bounce rate, average engagement time and views per session. Configuring far above it creates a second, unrelated pattern in your own reports. ## Settings by Tool All three tools continue the visit on your site; Traffic Generator gives you the full set ### Bounce Rate Traffic Generator: set the share of sessions that leave from the landing page. ### Time on Page Traffic Generator: up to 360 seconds per page. SERP Clicks and Link Clicker: up to 120 seconds per page after the click. ### Page Depth All three tools: from one to five pages per session. ### Returning Visitors Traffic Generator: set the share of sessions that come back as a known visitor. ### Schedule All three tools: spread the volume across the day or concentrate it in chosen hours, in your timezone. ### Price Follows Duration In Traffic Generator a longer session costs more, from $0.0015 per session. In SERP Clicks and Link Clicker the click price stays the same. ## What Engagement Settings Do and Do Not Do - Shape the sessions a campaign delivers: pages opened, time spent, bounces and returns - Show in Google Analytics and in your server logs, so you can check them against your own baseline - Come with every tool at no extra charge; you pay the session or click rate of the tool - Do not guarantee rankings: engagement is one signal among many, and engines discount what they judge artificial - Do not turn sessions into leads or sales: there is no person behind them - Do not run on their own: they apply to a Traffic Generator, SERP Clicks or Link Clicker campaign ## Where to Set Them Settings ### Traffic Generator Best for - Changing bounce rate, depth and duration across the site - Returning visitor patterns - Testing how the site and its analytics handle traffic - Bounce rate and returning visitors - Time on page up to 360 seconds - Page depth up to five pages - Hourly schedule ### SERP Clicks Best for - Click-through rate on queries you rank for - Engagement after a search click - Google, Bing and Yandex - Page depth up to five pages - Time on page up to 120 seconds - Exact page or whole domain - Hourly schedule ### Link Clicker Best for - Referral visits from the sites that link to you - Engagement after a referral click - Checking that links still work - Page depth up to five pages - Time on page up to 120 seconds - Link by URL, selector or XPath - Hourly schedule ### Which tool to choose? Traffic Generator for direct, referral or social sessions, from $0.0015 per session with the rate following session duration. SERP Clicks for search clicks on a keyword, at $0.09 per click. Link Clicker for clicks through your backlinks, at $0.003 per click. Engagement settings cost nothing extra in any of them. ## Frequently Asked Questions ### What are behavioral factors? The engagement metrics a visit leaves behind: bounce rate, time on page, page depth, returning visitors and, for search, click-through rate. Here they are the settings of a campaign, not a separate service. ### Do I pay extra for engagement settings? No. You pay the rate of the tool: from $0.0015 per session in Traffic Generator, where a longer session costs more, $0.09 per click in SERP Clicks and $0.003 per click in Link Clicker. ### What values should I set? Start from your own analytics. Note the bounce rate, average engagement time and views per session your site already records and configure the campaign close to them. ### Will the sessions show in Google Analytics? Yes. Real browsers run your tracking code, so the pages viewed, the time spent and returning visits are recorded like any other session, and your server logs show the same requests. ### Will it improve my rankings? There is no guarantee that it will. Engagement is one input among many, search engines discount signals they judge to be artificial, and the effect varies by site, query and engine. ### Which locations can I target? Countries, chosen in the tool you run the campaign in. The Locations page lists them by tool. Need a country that is not listed? We can add it on request, ask support. --- - HTML version of this page: https://yootraffic.com/en/behavioral-factors - Site index for agents: https://yootraffic.com/llms.txt - Sitemap: https://yootraffic.com/sitemap.xml